Imagine your car breaking down every 5 minutes, your refrigerator being colder than the freezer, or a new disease incorrectly identified. These are all effects of insufficient research. Without the right amount of research, everything in life would be in complete disarray. Likewise, your network marketing business requires research in order to control how much your business grows. The kind of research network marketers use is called keyword research.

There are some people who just work hard. They make videos every day, write articles every day and interact with their social networks every day. Then there are some people who work smart. They do the research on keywords that will allow them to gain maximum exposure on the internet. These smart marketers may not make as many videos or write as many articles, yet they are able to generate more leads than the other group of marketers.